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Press Release

3 January, 2008

飞利浦与国际放射技师协会合作,简化对全球医疗保健教育资料的访问




Andover, Mass., USA and Cardiff, Wales, UK – Royal Philips Electronics (NYSE: PHG, AEX: PHI) and the International Society of Radiographers and Radiological Technologists (ISRRT) today announced a unique program to extend healthcare education in Europe, Asia and the South Pacific. The International Access to Learning (IAL) program builds on the success of Philips’ industry-leading learning services and realizes the mission of both organizations: to improve the quality of radiographic and radiation therapy practice globally through access to education, sharing of best practices and improved collaboration between clinicians. The first phase of the IAL program is being piloted in three countries: Estonia, Fiji and India. Participants will be able to select from Philips’ catalog of more than 300 accredited, clinical and business courses. Philips will provide these courses at no cost to the members of ISRRT Societies who can access program guidelines and registration via the ISRRT web site. Later phases of the program will assess the success of this pilot, as both organizations hope to broaden the offerings to members in additional countries and work collaboratively to deliver training of most need to ISRRT members. “Medical imaging and radiation therapy practiced by fully qualified and highly trained individuals have become complex tasks, requiring the highest standards coupled with a respect and understanding of radiation safety,” said Robert George, president of the ISRRT. “Many countries now require each professional to attain and maintain continuous education as part of their licensing and registration processes. It is hoped that this relationship will enhance these opportunities and thus improve the quality of radiographic and radiation therapy practice worldwide.” The program will commence in the first quarter of 2008 and will be monitored for content demand, international access and further adoption of member organizations. In the future, Philips and ISRRT hope to work together to offer opportunities for member Societies to gain access to educational programs using the Philips Global Training Centers located in the U.S., the Netherlands and Singapore. “We are pleased to implement this program as we recognize the global need for continuous education to maintain and advance clinical competencies,” said Douglas Dell, global director of Learning Services for Philips Healthcare. “We have designed our learning management system consistent with our brand: advanced technology designed around the customer that is easy to experience. By collaborating with the ISRRT, we can broadly extend our resources to audiences seeking quality education programs.” The ISRRT represents member associations and societies totaling more than 300,000 radiographic professionals in more than 83 countries. Many of these countries have limited access to any post graduate education opportunities, but in an increasing number, these professionals are required to earn continuing education credits to maintain their certifications and stay up-to-date on current medical technologies. Philips Healthcare’s customer services business aims to meet this need by simplifying access to education and training across the globe. Leveraging the Philips Learning Center, the company currently helps train more than 140,000 registered healthcare practitioners in more than 100 countries. With its unique learning management system designed to meet the specific needs of the healthcare industry, the company supports customers in every season of system ownership with advanced clinical and technical training. The Philips Learning Center has provided healthcare professionals access to accredited clinical content since 1999. In addition to its 300 online courses, it also provides synchronous training, symposia and webinars through the Philips Virtual Classroom Network. For more information about the ISRRT, please contact: Cynthia Cowling, ISRRT Director of Education E-mail : cynthiacowling27@hotmail.com ISRRT Website : www.isrrt.org

要了解更多信息,请联络:

亚洲: Radhika Choksey
Tel: +91 22 5691 2122
radhika.choksey@philips.com

美国:Steve Kelly, Senior Public Relations Manager
Tel: +1 425-487-7479
E-mail: steve.kelly@philips.com

Ian Race, Public Relations Manager
Tel: +1 978-659-4624
E-mail:  ian.race@philips.com

飞利浦简介
荷兰皇家飞利浦电子集团是世界上最大的电子集团之一,在欧洲名列榜首,其2001年的营业额达288亿美元(323亿欧元)。它在彩色电视、照明、电动剃须刀、医疗诊断影像及病人监护仪,以及集成电路电视产品领域世界领先。它拥有166.800 名员工,在60多个国家里活跃在照明、消费电子、家用电器、电子元件、半导体和医疗系统等领域。飞利浦股票已在纽约证券交易所(交易代码:PHG)、伦敦、法兰克福、阿姆斯特丹及其他证券交易所挂牌上市。要查看飞利浦公司的新闻,请访问 www.newscenter.philips.com

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